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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Does investor risk perception drive asset prices in markets? Experimental evidence
Organization Unit
Authors
  • Stefan Zeisberger
  • Jürgen Huber
  • Stefan Palan
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Journal of Banking and Finance
Publisher Elsevier
Geographical Reach international
ISSN 0378-4266
Volume 108
Page Range 105635
Date 2019
Abstract Text We explore how individual risk perception influences prices and trading behavior in a market setting. Specifically, our study lets experimental participants trade assets characterized by varying shapes of return distributions. While common mean-variance models predict identical prices for most of our assets, we find trading prices to differ significantly. Assets that are perceived as being less risky on average (despite having identical volatility) trade at significantly higher prices. Individually, traders who perceive a certain asset to be less risky are also net buyers on average. With regard to different risk measures, our results show that the probability of a loss is the strongest predictor of transaction prices and risk perception. All these results hold also for experienced traders and when traders can trade two assets at the same time.
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Digital Object Identifier 10.1016/j.jbankfin.2019.105635
Other Identification Number merlin-id:18979
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