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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Strategic initiative portfolios: How to manage strategic challenges better than one at a time
Organization Unit
Authors
  • Sven Kunisch
  • Thomas Keil
  • Michael Boppel
  • Christoph Lechner
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Business Horizons
Publisher Elsevier
Geographical Reach international
ISSN 0007-6813
Volume 62
Number 4
Page Range 529 - 537
Date 2019
Abstract Text In many firms, strategic initiatives lead to frustration rather than performance improvements and strategic renewal. One frequently overlooked key to driving value through strategic initiatives lies in shifting the focus from launching disconnected individual strategic initiatives to managing an integrated portfolio of initiatives. This article identifies five key management practices that allow firms to address obstacles to effective initiative management and to enhance value creation through the deliberate management of initiative portfolios.
Digital Object Identifier 10.1016/j.bushor.2019.03.007
Other Identification Number merlin-id:17346
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