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Contribution Details

Type Working Paper
Scope Discipline-based scholarship
Title Attention please!
Organization Unit
  • Olivier Gossner
  • Jakub Steiner
  • Colin Stewart
  • English
Institution University of Zurich
Series Name Working paper series / Department of Economics
Number 308
ISSN 1664-7041
Number of Pages 35
Date 2018
Abstract Text We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.
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Keywords Sequential sampling, marketing, persuasion, attention allocation, Entscheidungstheorie, Sequentialanalyse, Aufmerksamkeit, Allokation