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| Type | Working Paper |
| Scope | Discipline-based scholarship |
| Title | Attention please! |
| Organization Unit | |
| Authors |
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| Language |
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| Institution | University of Zurich |
| Series Name | Working paper series / Department of Economics |
| Number | 308 |
| ISSN | 1664-7041 |
| Number of Pages | 35 |
| Date | 2018 |
| Abstract Text | We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen. |
| Official URL | http://www.econ.uzh.ch/static/workingpapers.php?id=987 |
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| Keywords | Sequential sampling, marketing, persuasion, attention allocation, Entscheidungstheorie, Sequentialanalyse, Aufmerksamkeit, Allokation |