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Contribution Details
| Type | Book Chapter |
| Scope | Discipline-based scholarship |
| Title | The Consumer as the Last Constraint – Addressing Psychological Constraints in New Product Development |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
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| Booktitle | Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA |
| ISBN | 978-1-119-38930-9 |
| Number | 3 |
| Place of Publication | Hoboken, New Jersey |
| Publisher | Wiley |
| Page Range | 39 - 58 |
| Date | 2018 |
| Related URLs | |
| Other Identification Number | merlin-id:16947 |
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