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Contribution Details

Type Conference or Workshop Paper
Scope Discipline-based scholarship
Published in Proceedings Yes
Title Financing the Web of Data with Delayed-Answer Auctions
Organization Unit
  • Tobias Grubenmann
  • Abraham Bernstein
  • Dmitrii Moor
  • Sven Seuken
Presentation Type paper
Item Subtype Original Work
Refereed Yes
Status Published in final form
  • English
Event Title WWW 2018: The 2018 Web Conference
Event Type conference
Event Location Lyon
Event Start Date April 23 - 2018
Event End Date April 27 - 2018
Place of Publication New York, NY, USA
Publisher International World Wide Web Conference Committee
Abstract Text The World Wide Web is a massive network of interlinked documents. One of the reasons the World Wide Web is so successful is the fact that most content is available free of any charge. Inspired by the success of the World Wide Web, the Web of Data applies the same strategy of interlinking to data. To this point, most of data in the Web of Data is also free of charge. The fact that the data is freely available raises the question of financing these services, however. As we will discuss in this paper, advertisement and donations cannot easily be applied to this new setting. To create incentives to subsidize data providers, we propose that sponsors should pay the providers to promote sponsored data. In return, sponsored data will be privileged over non-sponsored data. Since it is not possible to enforce a certain ordering on the data the user will receive, we propose to split up the data into different batches and deliver these batches with different delays. In this way, we can privilege sponsored data without withholding any non-sponsored data from the user. In this paper, we introduce a new concept of a delayed-answer auction, where sponsors can pay to prioritize their data. We introduce a new model which captures the particular situation when a user access data in the Web of Data. We show how the weighted Vickrey-Clarke-Groves auction mechanism can be applied to our scenario and we discuss how certain parameters can influence the nature of our auction. With our new concept, we build a first step to a free yet financial sustainable Web of Data.
Digital Object Identifier 10.1145/3178876.3186002
Other Identification Number merlin-id:16063
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