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Contribution Details

Type Master's Thesis
Scope Discipline-based scholarship
Title Die Rolle von strategischem Storytelling bei der Schaffung einer Marktkategorie: „Categorical entrepreneurship“ am Beispiel Facebook
Organization Unit
Authors
  • Christof Reichmuth
Supervisors
  • Andreas Scherer
Language
  • German
Institution University of Zurich
Faculty Faculty of Business, Economics and Informatics
Date 2017
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