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Contribution Details
| Type | Conference Presentation |
| Scope | Contributions to practice |
| Title | Zooming in on the international takeoff of new products |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | 2017 INFORMS Marketing Science Conference |
| Event Type | conference |
| Event Location | USC University of Southern California |
| Event Start Date | June 7 - 2017 |
| Event End Date | June 10 - 2017 |
| Export |
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