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Contribution Details
| Type | Master's Thesis |
| Scope | Discipline-based scholarship |
| Title | Innovative Concepts for Bank Advisory Services |
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| Institution | University of Zurich |
| Faculty | Faculty of Economics, Business Administration and Information Technology |
| Number of Pages | 157 |
| Date | 2005 |
| Abstract Text | This work is based on the hypothesis that the advisory process of a bank is affected by various inefficiencies. Starting from this affirmation, we are first going to research actual trends within the literature and possible innovative concepts for bank advisory services aiming to improve the advisory process and increase its effectiveness and profitability. In a second step, we are going to explore and examine the real situa tion of the Swiss banking industry by means of several interviews. The result of the interviews should confirm or refute the real potential of the gathered concepts for the advisory process. The result of our research shows that at present, the interest of Swiss banks for new front-end concepts is pretty low, although the here developed concepts have shown to be potentially interesting in future application that will allow to increase efficiency and profitability of the advisory process |
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