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Contribution Details

Type	Conference Presentation
Scope	Contributions to practice
Title	Product adoption within the existing customer base: The importance of private and social signals
Organization Unit	Marketing and Market Research (René Algesheimer)
Authors	Jeroen Van den Ochtend Markus Meierer René Algesheimer
Presentation Type	paper
Item Subtype	Original Work
Refereed	Yes
Status	Published in final form
Language	English
Event Title	EMAC 2016
Event Type	conference
Event Location	Oslo
Event Start Date	May 24 - 2016
Event End Date	May 27 - 2016
Export	BibTeX