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| Type | Bachelor's Thesis |
| Scope | Discipline-based scholarship |
| Title | Media Bias - A review project on Media Bias - |
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| Institution | University of Zurich |
| Faculty | Faculty of Business, Economics and Informatics |
| Number of Pages | 54 |
| Date | 2016 |
| Abstract Text | Media plays an important role to our everyday lives because we shape our opinion and make informed decisions by relying on information obtained from the media. Therefore the media is expected to provide fair and unbiased media coverage. However this appears far from reality. In the last years media consumers’ trust in media has decreased; consumers perceive the media as biased and believe that powerful individuals and organizations influence the media. Indeed, some scholars argue that increased competition, ownership concentration and conglomeratization in the media industry have greatly contributed to media bias. The aim of this literature-based thesis for one thing is to provide a general overview on the topic of media bias and its manifestations, and for the other thing, to explain the causes and consequences of media bias while discussing the subject within the context of a general institutional problem inherent in media industry (structural media bias). |
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