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Contribution Details

Type	Bachelor's Thesis
Scope	Discipline-based scholarship
Title	Influence of Promotions on Consumer Purchase Behavior
Organization Unit	Marketing Management (Selin Akca) Department of Business Administration (Egon Franck) Marketing and Market Research (René Algesheimer)
Authors	Carlo Bottega
Supervisors	Selin Akca
Language	English
Institution	University of Zurich
Faculty	Faculty of Economics, Business Administration and Information Technology
Date	2016
Export	BibTeX