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Contribution Details

Type	Conference Presentation
Scope	Contributions to practice
Title	The Dynamic Influence of Relational and Transactional Marketing Efforts on Salesperson Performance
Organization Unit	Marketing and Market Research (René Algesheimer)
Authors	Margot Löwenberg Markus Meierer René Algesheimer
Presentation Type	paper
Item Subtype	Original Work
Refereed	Yes
Status	Published in final form
Language	English
Event Title	INFORMS Marketing Science Conference 2016
Event Type	conference
Event Location	Shanghai
Event Start Date	June 16 - 2016
Event End Date	June 18 - 2016
Export	BibTeX