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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Strategic diversification and capacity utilization
Organization Unit
Authors
  • Enrico Pennings
  • Martin Natter
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title International Journal of Production Economics
Publisher Elsevier
Geographical Reach international
ISSN 0925-5273
Volume 72
Number 3
Page Range 261 - 272
Date 2001
Abstract Text This paper analyzes acquisitions resulting in a product line expansion of a firm. When the firm faces a non-stationary and stochastic demand in both the current and the new product line, switching between the production facilities may give diversification advantages. Switching between production facilities is similar to holding an inventory for both products. A case in the beverages industry illustrates that even when switching costs are relatively high as compared to inventory costs, switching has significant advantages over holding inventories.
Digital Object Identifier 10.1016/S0925-5273(00)00161-4
Other Identification Number merlin-id:14212
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