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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Web-based knowledge management in product concept development: the DELI approach |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Journal Title | International Journal of Electronic Business |
| Publisher | Inderscience Publishers |
| Geographical Reach | international |
| ISSN | 1470-6067 |
| Volume | 2 |
| Number | 5 |
| Page Range | 471 - 479 |
| Date | 2004 |
| Abstract Text | In this paper, we describe DELI ("Development Interactive"), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, we present core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as a questionnaire generating tool based thereon, a novel integrated clustering and attribute/product positioning algorithm for market map generation and a conjoint-based market simulation component. All concepts are explained using a real-world mobile phone case study. |
| Digital Object Identifier | 10.1504/IJEB.2004.005880 |
| Other Identification Number | merlin-id:14204 |
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