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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title A Luhmannian perspective on strategy: strategy as paradox and meta-communication
Organization Unit
Authors
  • Andreas Rasche
  • David Seidl
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Critical Perspectives on Accounting
Publisher Elsevier
Geographical Reach international
ISSN 1045-2354
Volume 73
Page Range 101984
Date 2020
Abstract Text Niklas Luhmann’s theory of social systems is based on two revolutionary ideas: firstly, that the social world should be conceptualized as consisting of nothing but communications; and secondly, that communications are produced not by human beings but by the network of communications of which they are part. We discuss the insights that can be gained by applying this theory to the study of strategic management. We show that it leads to a reconceptualization of central issues concerning strategy process, strategy content, and strategy context. On this basis, we offer an outline of a framework for studying strategic management from a Luhmannian perspective. This new framework highlights the paradoxical nature of strategizing and conceptualizes strategic management as meta-communication in organizations.
Free access at DOI
Digital Object Identifier 10.1016/j.cpa.2017.03.004
Other Identification Number merlin-id:14124
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