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| Type | Bachelor's Thesis |
| Scope | Discipline-based scholarship |
| Title | Money vs. Morals: Effectiveness of Strategies to Increase Gender Diversity in Leadership |
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| Language |
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| Institution | University of Zurich |
| Faculty | Faculty of Economics, Business Administration and Information Technology |
| Number of Pages | 80 |
| Date | 2015 |
| Abstract Text | Leadership positions in companies are still occupied mainly by men. This unbalanced distribution between men and women is a hot discussed topic not only in academic literature but also in daily newspapers, magazines and journals. The present thesis investigates strategies to convince organizations and their leaders to increase gender diversity in leadership. Two main strategies are defined. The first strategy, called the business case, states that enhancing the share of women in leadership leads to better firm performance. The moral case, the second strategy, is an argument of justice by stating that hiring more women in order to equalize society is the morally correct thing to do. Legal requirements such as imposed quotas by the state and forced disclosure of gender relevant data are also considered a way to make companies enhance the share of women in leadership. This is an argument to interpret them as a third case. Some economically significant organizations are analysed in regard to the cases being used. The effectiveness of the three cases is investigated and it is concluded that the effectiveness cannot be determined absolutely but depends on different circumstances. Further it is argued why the third case finally is not considered a proper case on its own, but if it were, it would be the most effective one. Keywords: gender diversity, leadership, business case, moral case |
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