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Contribution Details
| Type | Book Chapter |
| Scope | Discipline-based scholarship |
| Title | Zur Vermarktung von Sportligen: Ökonomische Überlegungen am Beispiel der Fernsehvermarktung der Fussball-Bundesliga |
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| Item Subtype | Original Work |
| Refereed | No |
| Status | Published in final form |
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| Booktitle | Management-Handbuch Sport Marketing |
| ISBN | 3-8006-2619-5 |
| Place of Publication | München |
| Publisher | Verlag Franz Vahlen |
| Page Range | 232 - 251 |
| Date | 2001 |
| Other Identification Number | merlin-id:1313 |
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