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Contribution Details

Type	Bachelor's Thesis
Scope	Discipline-based scholarship
Title	Segmentiertes Bundling am Beispiel der Altersgruppe 50+
Organization Unit	Department of Business Administration (Egon Franck) Marketing and Market Research (René Algesheimer) Marketing Management (Selin Akca)
Authors	Alexander Ristic
Supervisors	Selin Akca
Language	German
Institution	University of Zurich
Faculty	Faculty of Economics, Business Administration and Information Technology
Date	2015
Export	BibTeX