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Contribution Details
| Type | Master's Thesis |
| Scope | Discipline-based scholarship |
| Title | The Identity Work of Individuals in Decoupled Structures |
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| Institution | University of Zurich |
| Faculty | Faculty of Economics, Business Administration and Information Technology |
| Date | 2015 |
| Abstract Text | Basing on recent literature about decoupling, legitimacy, Corporate Social Responsibility, identity and Social Identity Theory, this paper aims to adopt a novel approach to the study of identity in individuals in decoupled structures, focalizing on the relationship between identity work and internal legitimacy. Using data gathered from seven interviews with people working in CSR structure within multinational companies based in Switzerland, I provide practical examples of the construction of a sense of integration and awareness of the CSR business played by these employees to legitimize their positions inside companies. In addtition, I produce evidence that underlines the decoupling of CSR structures within organizations. |
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