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Contribution Details

Type Bachelor's Thesis
Scope Discipline-based scholarship
Title CEO Legitimacy from The Perspective of Organizational Members
Organization Unit
Authors
  • Adina Bialas
Supervisors
  • Shenghui Ma
Language
  • English
Institution University of Zurich
Faculty Faculty of Economics, Business Administration and Information Technology
Date 2015
Abstract Text This paper will examine different variables that evoke legitimacy for CEOs, ac-cording to organizational members. CEO strategies, behaviors, and characteristics are well defined in established theoretical research, as is the distinction between those concepts. Less research focus on CEO legitimacy. This project uses data from a longitudinal qualitative study to understand how CEO legitimacy among organizational memebrs arises. Data is used from two different organizations in the Swiss market on various variables that impact a CEO’s legitimacy, namely: Origin, age, appearance, language, professional qualification, tenure, relation-ships, communication, personality traits, personal attitude, method of operating and CEO actions. The finding is that all variables have an influence on CEO legit-imacy, though the dimension varies according to the particular volume of state-ments. The major finding in this analysis is the significance of the CEO’s origin, relationships, communication, personality traits and personal attitude, method of operating, and actions as CEO on a his legitimacy.
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