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Contribution Details
| Type | Bachelor's Thesis |
| Scope | Discipline-based scholarship |
| Title | Interrelations between CEO Legitimacy and Corporate Strategy |
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| Institution | University of Zurich |
| Faculty | Faculty of Economics, Business Administration and Information Technology |
| Date | 2015 |
| Abstract Text | This thesis examines how CEO`s legitimacy is interrelated to the corporate strategy along with an investigation of the last 3 CEO’s of the company „Charles Vögele”. Based on publications of „Charles Vögele” as well as newspaper articles, the legitimacy and its dynamic for each of the 3 CEO`s and their corporate strategies are researched and analysed. Within this analysis, the interrelations between each CEO`s legitimacy and their chosen corporate strategy are looked for. In consequence, a comparative analysis between the 3 CEO’s has been done and propositions developed. The main findings are the following ones: Firstly, it is shown, that there are interrelations between CEO legitimacy and corporate strategy. Secondly, it is shown, that the corporate strategy can either have a positive or a negative effect on CEO`s legitimacy. It is also identified, that the corporate strategy can be split in the following two layers: strategy direction and strategy implementation. Based on that, it is additionally shown, that having the right strategy direction in combination with a poor implementation, usually leads to the loss of CEO`s legitimacy. |
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