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Contribution Details

Type Working Paper
Scope Discipline-based scholarship
Title The economics of television and online video markets
Organization Unit
  • Gregory S. Crawford
  • English
Institution University of Zurich
Series Name Working paper series / Department of Economics
Number 197
ISSN 1664-7041
Number of Pages 85
Date 2015
Abstract Text Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes the state of theoretical and empirical research on these industries. A number of distinct themes emerge, including the growing importance of the pay-television sector, the role played by content providers (channels), distributors, and negotiations between them in determining market outcomes, and concerns about the effects of market power throughout this vertical structure. It also covers important but unsettled topics including the purpose for and effects of both the old (Public Service Broadcasters) and the new (online video markets). Open theoretical and empirical research questions are highlighted throughout.
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Keywords Economics, television, online video, public service broadcasting, advertising, pay television, bundling, bargaining, market power, net neutrality, foreclosure, policy, Medienökonomie, Netzneutralität, Marktmacht