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Contribution Details

Type	Master's Thesis
Scope	Discipline-based scholarship
Title	International Brand Management in the digital age
Organization Unit	Marketing and Market Research (René Algesheimer)
Authors	Axel Robert-Tissot
Supervisors	Markus Meierer
Language	English
Institution	University of Zurich
Faculty	Faculty of Economics, Business Administration and Information Technology
Date	2014
Export	BibTeX