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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | Sensegiving practices in fast strategic change |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | 2014 European Group for Organizational Studies (EGOS) Conference |
| Event Type | conference |
| Event Location | Rotterdam |
| Event Start Date | July 3 - 2014 |
| Event End Date | July 5 - 2014 |
| Abstract Text | Sensegiving plays a critical role in the process of strategic change, especially when the change is under time pressure and broad interests are at stake. In order to gain acceptance and to create momentum for the initiated change, top managers often engage in intense sensegiving activities to resolve uncertainty and ambiguity. Our study explores the role of sensegiving by drawing on a longitudinal qualitative study of strategic change in two large firms. We show a mode of action-driven sensegiving, where sensegiving is triggered by the announcement of the plan of strategic change. We identify various discursive practices and symbolic actions of top managers in creating a coherent sense of the initiated change. Theoretical contributions and practical implications are discussed. |
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