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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | Sensegiving of top managers in fast strategic change |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | 2014 Annual Meeting of the Academy of Management |
| Event Type | conference |
| Event Location | Philadelphia |
| Event Start Date | August 1 - 2014 |
| Event End Date | August 5 - 2014 |
| Abstract Text | Sensegiving plays a critical role in the process of strategic change, especially when the change is under time pressure and broad interests are at stake. In order to gain acceptance and to create momentum for the initiated change, top managers often engage in intense sensegiving activities to resolve uncertainty and ambiguity. Our study explores the role of sensegiving by drawing on a longitudinal qualitative study of strategic change in two large firms. We establish a processual framework of top managers’ sensegiving practices that involve various discursive practices and symbolic actions in order to create a coherent sense for the initiated change. We show a mode of action-driven sensegiving, where sensegiving is triggered by the announcement of the strategic change program. Theoretical implications of our findings and future directions are discussed. |
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