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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | Action-driven sensegiving in fast strategic change |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | 2014 Strategic Management Society Annual Conference |
| Event Type | conference |
| Event Location | Madrid |
| Event Start Date | September 20 - 2014 |
| Event End Date | September 22 - 2014 |
| Abstract Text | Sensegiving plays a critical role in the process of strategic change, especially when the change is under time pressure and broad interests are at stake. In order to facilitate the intended change, top managers often engage in intense sensegiving activities to resolve uncertainty and ambiguity. Our study explores the role of sensegiving by drawing on a longitudinal qualitative study of strategic change in two large firms. We establish a processual framework of top managers’ sensegiving practices that involve various discursive practices and symbolic actions. We show a mode of action-driven sensegiving, where bold actions were taken, then justified, and future actions are taken in order to create a coherent sense for the initiated change. Theoretical implications of our findings are discussed. |
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