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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Organizational knowledge creation and the generation of new product ideas: A behavioral approach
Organization Unit
Authors
  • Anja Schulze
  • Martin Hoegl
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Research Policy
Publisher Elsevier
Geographical Reach international
ISSN 0048-7333
Volume 37
Number 10
Page Range 1742 - 1750
Date 2008
Abstract Text In this paper, we address the pre-project phase of idea generation in the product innovation process, where the effective generation of new product ideas still remains an issue of high relevance for both management scholars and practitioners. We relate Nonaka and colleagues’ four knowledge creation modes of socialization, externalization, combination, and internalization to the novelty of product ideas generated. Taking a behavioral perspective on the four modes, we posit positive relationships between socialization as well as internalization and the novelty of product ideas, whereas we postulate negative relationships for externalization as well as combination. Using data from multiple respondents in 33 companies, our results confirm the proposed linkages.
Digital Object Identifier 10.1016/j.respol.2008.07.002
Other Identification Number merlin-id:10059
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