Contributions in Merlin

From deciding which meal to prepare for our guests to trading-off the pro-environmental effects of climate protection measures against their economic costs, we often must consider the consequences of our actions for the well-being of others (welfare). Vexingly, the tastes and views of others can vary widely. To maximize welfare according to the utilitarian philosophical tradition, decision makers facing conflicting preferences of others should choose the option that maximizes the sum of subjective value (utility) of the entire group. This notion requires comparing intensities of preferences across individuals. However, it remains unclear whether such comparisons are possible at all, and (if they are possible) how they might be implemented in the brain. Here, we show that female and male participants can both learn the preferences of others by observing their choices, and represent these preferences on a common scale to make utilitarian welfare decisions. On the neural level, multivariate support vector regressions revealed that a distributed activity pattern in the ventromedial prefrontal cortex (VMPFC), a brain region previously associated with reward processing, represented preference strength of others. Strikingly, also the utilitarian welfare of others was represented in the VMPFC and relied on the same neural code as the estimated preferences of others. Together, our findings reveal that humans can behave as if they maximized utilitarian welfare using a specific utility representation and that the brain enables such choices by repurposing neural machinery processing the reward others receive.Significance statementIn many situations politicians and civilians strive to maximize the welfare of social groups. If the preferences of group members are in conflict, identifying the utilitarian welfare-maximizing option requires that decision makers can compare the strengths of conflicting preferences on a common scale. Yet, there is a fundamental lack of understanding which brain mechanisms enable such comparisons of conflicting utilities. Here, we show that brain regions involved in reward processing compute welfare comparisons by representing the preferences of others with a common neural code. This provides a neurobiological mechanism to compute utilitarian welfare maximization as desired by moral philosophy in the Humean tradition.

In light of recent growth in privacy awareness and data ownership rights, differential privacy (DP) has emerged as a promising technique employed by several well-known data controller entities. This raises the question of how casual users, as the immediate recipients of privacy threats and risks, comprehend and perceive DP and its key parameter ε, as DP's provided protection depends on it. Existing studies show that ordinary users have the potential to understand the fundamental mechanism of DP and its implications for the privacy-utility trade-off when they are communicated clearly through textual and visual aids and, accordingly, make informed decisions about sharing their data under DP protection. However, these attempts either only implicitly mention a few possible values for ε, such as low, medium, and high, or altogether leave it out of the communication. In this paper, we conduct a between-subject user study (N=426) to investigate the effectiveness of nine interactive visual tools to communicate ε explicitly and on a continuous scale in a data-sharing scenario related to publishing positive COVID-19 test results. These interactive visual tools allow casual users to visualize DP's effects on data accuracy and/or privacy loss for various ε values. We found that visualizations incorporating the privacy loss component have a significant impact on assisting users in selecting values that are closer to the recommended values by experts. However, depending on the ratio between DP noise and underlying data, the accuracy loss component disparately affects users' ε decision; the bigger the relative error, the bigger the selected epsilon and vice versa. Thus, accuracy portrayals should be carried out with care. We contextualize our findings in the existing literature and conclude with insights and recommendations on effectively employing our findings to communicate DP to casual users.

In this paper, we explore the potential of large language models (LLMs) in generating personalized online advertisements (ads) tailored to specific personality traits, focusing on openness and neuroticism. We conducted a user study involving two tasks to understand the performance of LLM-generated ads compared to human-written ads in different online environments. Task 1 simulates a social media environment where users encounter ads while scrolling through their feed. Task 2 mimics a shopping website environment where users are presented with multiple sponsored products side-by-side. Our results indicate that LLM-generated ads targeting the openness trait positively impact user engagement and preferences, with performance comparable to human-written ads. Furthermore, in both scenarios, the overall effectiveness of LLM-generated ads was found to be similar to that of human-written ads, highlighting the potential of LLM-generated personalised content to rival traditional advertising methods with the added advantage of scalability. This study underscores the need for cautious consideration in the deployment of LLM-generated content at scale. While our findings confirm the scalability and potential effectiveness of LLM-generated content, there is an equally pressing concern about the ease with which it can be misused.

Applications of drones in emergency response, like firefighting, have been promoted in the past decade. As the autonomy of drones continues to improve, the ways in which they are integrated into firefighting teams and their impact on crews are changing. This demands more understanding of how firefighters perceive and interact with autonomous drones. This paper presents a drone-based system for emergency operations with which firefighters can interact through sound, lights, and a graphical user interface. We use interviews with stakeholders collected in two field trials to explore their perceptions of the interaction and collaboration with drones. Our result shows that firefighters perceived visual interaction as adequate. However, for audio instructions and interfaces, information overload emerges as an essential problem. The potential impact of drones on current work configurations may involve shifting the position of humans closer to supervisory decision-makers and changing the training structure and content.

Self-management of type 1 diabetes (T1D) involves multiple factors, frequent anticipation of changes in blood glucose, and complex decision-making. ML-based blood glucose predictions (BGP) may be valuable in supporting T1D management. However, it may be difficult for people with T1D to integrate BGP into their decision-making due to prediction uncertainty and interpretation. In this study, we investigate the lived experience of people with T1D focusing on their needs and expectations in using apps that provide BGP. We designed MOON-T1D, an app that shows simulated BGP and conducted a five-day study using the Experience Sampling Method coupled with semi-structured interviews with 15 individuals with T1D who used MOON-T1D. A reflexive thematic analysis of our data revealed implications for the design and use of BGP, including the complex role of emotions and trust surrounding predictions, and ways in which BGP may ease or complicate T1D management.

To call attention to and motivate action on ethical issues in business or society, messengers often criticize groups for wrongdoing and ask these groups to change their behavior. When criticizing target groups, messengers frequently identify and express concern about harm caused to a victim group, and in the process address a target group by criticizing them for causing this harm and imploring them to change. However, we find that when messengers criticize a target group for causing harm to a victim group in this way—expressing singular concern for the victim group—members of the target group infer, often incorrectly, that the messenger views the target group as less moral and unworthy of concern. This inferred lack of moral concern reduces criticism acceptance and prompts backlash from the target group. To address this problem, we introduce dual concern messaging—messages that simultaneously communicate that a target group causes harm to a victim group and express concern for the target group. A series of several experiments demonstrate that dual concern messages reduce inferences that a critical messenger lacks moral concern for the criticized target group, increase the persuasiveness of the criticism among members of the target group, and reduce backlash from consumers against a corporate messenger. When pursuing justice for victims of a target group, dual concern messages that communicate concern for the victim group as well as the target group are more effective in fostering openness toward criticism, rather than defensiveness, in a target group, thus setting the stage for change.

We contribute to the literature on statistical robustness of risk measures by computing the index of qualitative robustness for risk measures based on utility functions. This problem is intimately related to finding the natural domain of finiteness and continuity of such risk measures.

Search engines serve as information gatekeepers on a multitude of topics dealing with different aspects of society. However, the ways search engines filter and rank information are prone to biases related to gender, ethnicity, and race. In this article, we conduct a systematic algorithm audit to examine how one specific form of bias, namely, sexualization, is manifested in Google’s text search results about different national and gender groups. We find evidence of the sexualization of women, particularly those from the Global South and East, in search outputs in both organic and sponsored search results. Our findings contribute to research on the sexualization of people in different forms of media, bias in web search, and algorithm auditing as well as have important implications for the ongoing debates about the responsibility of transnational tech companies for preventing systems they design from amplifying discrimination.

The COVID-19 pandemic demonstrated the fragility of international, national, regional, and local risk management systems. It revealed an urgent need to improve risk planning, preparedness, and communication strategies. In parallel, it created an opportunity to drastically re-think and transform societal processes and policies to prevent future shocks originating not only from health, but also combined with those related to climate change and biodiversity loss. In this perspective, we examine how to improve integrated risk assessment and management (IRAM) capacities to address interconnected shocks. We present the results from a series of workshops within the framework of the University of Zurich and University of Geneva. Initiative "Shaping Resilient Societies: A Multi-Stakeholder Approach to Create a Responsive Society". This initiative gathered experts from multiple disciplines to discuss their perspectives on resilience; here we present the key messages of the "Pandemics, Climate and Sustainability” thinking group. We identify a roadmap and selected research areas concerning the improvement of IRAM analysis capacities, practices, policies. We recommend the development of robust data systems and science-policy advice systems to address combined shocks emerging from health, biodiversity loss and climate change. We posit that further developing the IRAM framework to include these recommendations will improve societal preparedness and response capacity and will provide more empirical evidence supporting decision-making and the selection of strategies and measures for integrated risk reduction.

New, complex technologies are having an ever-increasing impact on society and organizations. In the past, it has been difficult to predict the impact of these technologies. Existing studies often do not consider the interdependencies among the social, technical, and environmental dimensions that constitute what a technology becomes. This postdoctoral thesis aims to provide a sociotechnical perspective on three significant technological developments in recent years: Conversational Agents, Nondeterministic Platforms, and Algorithmic Justice. It is divided into three chapters, one for each of those emerging technologies, and includes a total of eleven manuscripts. The papers respond to the need for sensemaking concerning those technologies by illuminating their social perceptions and discussing the processes that produce these perceptions. By considering a sociotechnical perspective, the work offers new conceptualizations of these technological developments and suggests their implications for research and practice. It contributes to scholarly discourse in the fields of human-computer interaction and information systems.