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Contributions published at Marketing (Martin Natter)
| Contribution | |
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Vincent Huber, Store Image: Ursachen und Konsequenzen, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Corinne Bürgisser, Celebrities as endorsers and brands: What do we know and where do we go from here?, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Matthias Bürli, Einflüsse bei der Entscheidungsfindung für Ambient Assisted Living Systeme, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Roman Rahn, Der Einfluss von zeitlicher Distanz auf die Entscheidungsfindung, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Thomas Bergmann, Personalisierung im Marketing: Der gläserne Kunde, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Robin Sutter, Übertragbarkeit des nutzungsbasierten Preismodells von Musik- und Videostreamingplattformen auf den Markt für Bilder und Gemälde, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Anushanth Selvam, Selbstvermarktungsstrategien für Kunstschaffende, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Stefanie Portmann, Der Einfluss der wahrgenommenen Kosten auf die Zahlungsbereitschaft und den bezahlten Preis beim Pay-What-You-Want Preismechanismus, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Anais Sachs, Einfluss von Farbe auf die wahrgenommene soziale Distanz von Onlinekunden, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis) |
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| Daniel Miletic, Get-back-what-you-want vs. pay-what-you-want: A strategy to avoid very low budget customers while promoting good customer satisfaction?, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Master's Thesis) |
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| Robin Zobrist, Forschungsstand zu Smart Home-Lösungen für Senioren, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Master's Thesis) |
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| Pia Hofstetter, Der Einfluss von sozialer Distanz auf die Entscheidungsfindung, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Master's Thesis) |
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| Petra Tipaldi, Martin Natter, The Agony of Choice: How to present complex innovative systems to older adults, In: 47th EMAC Annual Conference. 2018. (Conference Presentation) |
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| Julia Wamsler, Denis Vuckovac, Martin Natter, Alexander Ilic, Inferring true inter-purchase times from incomplete information: a model comparison, In: EMAC Conference 2018. 2018. (Conference Presentation) |
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| Martin Natter, Should Sales Management be based on Mystery Shopping Outcomes?, In: Symposium on Manufacturer-retailer relationships . 2018. (Conference Presentation) |
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| Carlo Bottega, The influence of CV characteristics on employers' satisfaction in short-time employment. A text mining approach. , University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Master's Thesis) |
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| Oliver Welti, «Gamification» für gesundheitsrelevante Themen, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis) |
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| Alain Prasse, Was passiert mit kognitiven Verzerrungen von Kunden, wenn Kunden auf diese Wahrnehmungsverzerrung hingewiesen werden?, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis) |
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| Luisa Kraus, Die graue Kundschaft: Herausforderung in der Preis- und Produktgestaltung von komplexen Produkten für Senioren, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis) |
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| Kristina Fuchs, Der Preis und seine Signalwirkungen, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis) |