Contributions published at Marketing (Martin Natter)

Contribution  
Vincent Huber, Store Image: Ursachen und Konsequenzen, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Corinne Bürgisser, Celebrities as endorsers and brands: What do we know and where do we go from here?, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Matthias Bürli, Einflüsse bei der Entscheidungsfindung für Ambient Assisted Living Systeme, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Roman Rahn, Der Einfluss von zeitlicher Distanz auf die Entscheidungsfindung, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Thomas Bergmann, Personalisierung im Marketing: Der gläserne Kunde, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Robin Sutter, Übertragbarkeit des nutzungsbasierten Preismodells von Musik- und Videostreamingplattformen auf den Markt für Bilder und Gemälde, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Anushanth Selvam, Selbstvermarktungsstrategien für Kunstschaffende, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Stefanie Portmann, Der Einfluss der wahrgenommenen Kosten auf die Zahlungsbereitschaft und den bezahlten Preis beim Pay-What-You-Want Preismechanismus, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Anais Sachs, Einfluss von Farbe auf die wahrgenommene soziale Distanz von Onlinekunden, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Bachelor's Thesis)
BibTex
Daniel Miletic, Get-back-what-you-want vs. pay-what-you-want: A strategy to avoid very low budget customers while promoting good customer satisfaction?, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Master's Thesis)
BibTex
Robin Zobrist, Forschungsstand zu Smart Home-Lösungen für Senioren, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Master's Thesis)
BibTex
Pia Hofstetter, Der Einfluss von sozialer Distanz auf die Entscheidungsfindung, University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Master's Thesis)
BibTex
Petra Tipaldi, Martin Natter, The Agony of Choice: How to present complex innovative systems to older adults, In: 47th EMAC Annual Conference. 2018. (Conference Presentation)
BibTex
Julia Wamsler, Denis Vuckovac, Martin Natter, Alexander Ilic, Inferring true inter-purchase times from incomplete information: a model comparison, In: EMAC Conference 2018. 2018. (Conference Presentation)
BibTex
Martin Natter, Should Sales Management be based on Mystery Shopping Outcomes?, In: Symposium on Manufacturer-retailer relationships . 2018. (Conference Presentation)
BibTex
Carlo Bottega, The influence of CV characteristics on employers' satisfaction in short-time employment. A text mining approach. , University of Zurich, Faculty of Business, Economics and Informatics, 2018. (Master's Thesis)
BibTex
Oliver Welti, «Gamification» für gesundheitsrelevante Themen, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis)
BibTex
Alain Prasse, Was passiert mit kognitiven Verzerrungen von Kunden, wenn Kunden auf diese Wahrnehmungsverzerrung hingewiesen werden?, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis)
BibTex
Luisa Kraus, Die graue Kundschaft: Herausforderung in der Preis- und Produktgestaltung von komplexen Produkten für Senioren, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis)
BibTex
Kristina Fuchs, Der Preis und seine Signalwirkungen, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis)
BibTex