Contributions published at Foundations of Business Administration and Theories of the Firm (Andreas Scherer)

Bei der Zuger Firma Rothsinvest sind kürzlich Verwaltungsräte vom Ex-Firmenchef mit dunklen Geschäften hinters Licht geführt worden. Wie gut sind Verwaltungsräte generell informiert?

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Für die Karriere eines Forschers der BWL zählt nur eines: die Zahl der Aufsätze in einigen Wissenschaftsjournalen. Das führt zwar zu viel Transparenz - aber zu immer weniger Wissenschaft und zu einem stärkeren Elfenbeinturm-Denken. Der wichtige Dialog mit der Praxis bleibt auf der Strecke.

This paper proposes to study the constitution of organization at the interstice of order and disorder. By putting forward the processual, heterogeneous, and fragmented nature of organization, it explores the mediating role of communication in organizational becoming (Tsoukas and Chia, 2002). More specifically, the paper focuses on how organizations overcome the inherently precarious, contingent, and disorderly character of their existence in and through language use. Taking a communication-centered approach, the paper argues for considering language-in-use as intrinsically embedding both order and disorder. To do so it relies on the empirical material of three extensive qualitative case studies in three distinct project-based organizations: a science and technology diffusion program, a software development company, and a management consulting firm. The transversal analysis of these studies shows that efforts of ordering are continuously haunted by disordering, that is, the plurality of many potential orders, which are at work in communication. Furthermore, the analysis highlights the key and yet paradoxical role of ordering devices (in the three cases studied inscribed in texts), which are designed to create and maintain order, and because of their language-based nature, generate contingency and undecidability. Language is indeed a source of ambivalence (Weick, 1990). As such, the call for order can (usually does) trigger disorder and the other way around.

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Extant research on CSR communication has focused primarily on external communication, i.e. what firms communicate to their environment. At the same time, a large part of this literature exhibits a mechanistic understanding of communication that implies the possibility of a package-like transfer of information and meaning from sender to receiver. However, this notion of communication can be criticized for neglecting the constitutive role of communication for organizations. As an alternative, these authors propose a theoretical perspective known as “communication constitutes organizations” (CCO). The CCO view allows for grasping organizations as holistic and polyphonic communicative entities. Hence, what are the implications for CSR communication when we switch from a mechanistic to a constitutive notion of communication? Our application of the CCO view yields three main findings: (1) CSR communication represents only one of several communicative practices that collectively constitute the organization and that evolve in competition with one another; (2) CSR communication is not only a function of (large-scale) formal organizations, but as a communicative activity it can itself also form the constitutive basis for the emergence of rudimentary, local, and temporary forms of organizing; (3) According to the CCO view, organizations are constituted and stabilized by various non-human entities (e.g., texts or other artifacts) that “act” on their behalf. Thus, CSR communication would need to take also into account the agency and responsibility of these non-human entities, which in some cases lack concrete individual human creators who could be held accountable for. Taken together, our paper links the literature on CSR communication to broader debates in organizational communication studies. By applying the CCO view, we arrive at a new understanding of CSR communication that allows for comprehending the legitimacy and accountability of organizations as holistic communicative phenomena and helps to transcend a one-sided accentuation of the external side of CSR communication.

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Die zweite Veröffentlichung eines Rankings für Betriebswirtschaftler in der Zeitung „Handelsblatt“ hat massive Proteste hervorgerufen und zu einem teilweisen Boykott geführt. Was kritisieren die Autoren des Boykottaufrufs? Wie stehen sie grundsätzlich zu Rankings in der Wissenschaft?