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Contributions published at Marketing (Martin Natter)
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Julia Wamsler, Denis Vuckovac, Martin Natter, Alexander Ilic, Taking from the Competition: Increasing Customers’ Share-of-Wallet Through Targeted Price Promotions, In: Marketing Science Conference 2019. 2019. (Conference Presentation) |
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| Martin Natter, How Cost-Structure and Reference Price Information Make Customers Pay-What-Sellers-Wish, In: Seminar/Research Talk. 2019. (Conference Presentation) |
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| Emma Buckland, Preisdiskriminierung durch Bonussysteme bei Versicherungen - Regulierung, Bestandsaufnahme und Ansätze, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Stefan Carlen, Marketingaspekte bei Gesundheitsinterventionen, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Gregory Frei, Black Friday- und Cyber Monday-Strategien des Handels, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Fabian Meier, "Time to say goodbye" - Ansätze zur Aufhebung konditionierter Paarungen zwischen Firmen und Celebrities, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Benoit Andres, Dynamische Preisgestaltung und dynamische Zahlungsbereitschaft, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Robert Boss, Die Rolle von Produktfälschungen aus Sicht von Luxusmarken, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Martin Natter, Petra Tipaldi, Customer Power in Pricing and how to tame the Beast, In: Research Seminar of Prof. Dr. Udo Wagner. 2019. (Conference Presentation) |
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| Martin Natter, Partizipative Preismechanismen: Wie weit soll Customer Empowerment gehen?, In: StrategieTage Marketing. 2019. (Conference Presentation) |
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| Petra Tipaldi, Martin Natter, Customer Power in Pricing and How to Tame the Beast , In: Marketing Research Seminar Ross Business School. 2019. (Conference Presentation) |
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| Martin Natter, Petra Tipaldi, Customer Power in Pricing and how to tame the Beast, In: Research Seminar of Prof. Dr. Reto Hofstetter. 2019. (Conference Presentation) |
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| Marija Radevic, Personalisierung im Marketing - Chancen und Gefahren aus Unternehmens- und Kundenperspektive , University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Master's Thesis) |
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 Tobias Brünner, Jochen Reiner, Martin Natter, Bernd Skiera, Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid Auctions, Journal of Economic Behavior & Organization, Vol. 164 (August 2019), 2019. (Journal Article) |
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| Abichan Sivanesan, Gesundheitsmarketing und Reaktanz, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Etienne Lottenbach, Sind Lebensmitteldiscounter in der Schweiz noch zu stoppen?, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Alessandro Valeri, Eine Untersuchung von SWOT-Analysen im Lebensmitteleinzelhandel, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Zara Mattenberger, The influence of risk preferences on consumer behavior, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Davide Scuderi, "Taking you up on the promise" – Wann lösen Konsumenten angebotene Zusatzleistungen ein?, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |
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| Celine Geissbühler, Einfluss der Sozialen Distanz auf das Konsumentenverhalten, University of Zurich, Faculty of Business, Economics and Informatics, 2019. (Bachelor's Thesis) |