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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Kunden wollen nicht nur Produkte, sondern auch Lösungen |
| Organization Unit | |
| Authors |
|
| Item Subtype | Original Work |
| Refereed | No |
| Status | Published in final form |
| Language |
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| Journal Title | IO new Management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis |
| Publisher | HandelsZeitung Fachverlag AG |
| Geographical Reach | international |
| ISSN | 1660-5683 |
| Volume | 74 |
| Number | 10 |
| Page Range | 36 - 41 |
| Date | 2005 |
| Other Identification Number | merlin-id:23004 |
| Export |
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