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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Defensive competitive strategies in two-sided markets: The example of the mail industry |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Journal Title | Competition and Regulation in Network Industries |
| Publisher | Intersentia NV |
| Geographical Reach | international |
| ISSN | 1783-5917 |
| Volume | 10 |
| Number | 1 |
| Page Range | 3 - 15 |
| Date | 2009 |
| Abstract Text | This paper outlines and analyzes different competitive strategies for an established platform provider in a two-sided market to defend against various forms of attack. Taking into account the characteristics of two-sided markets, we consider strategies based on product innovation and network effects, process innovation and pricing, multiple platforms, and switching costs. Network effects introduce dynamics that can quickly displace an incumbent platform. However, a platform provider can also use network effects to its advantage, entrenching itself firmly in the market by using appropriate strategies. These strategies are developed theoretically and illustrated by example of the mail industry. |
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| Other Identification Number | merlin-id:917 |
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