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Contribution Details
| Type | Book Chapter |
| Scope | Discipline-based scholarship |
| Title | Bedeutung der richtigen Wahl relevanter Marketing-Instrumente für das Management von KMU |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
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| Booktitle | Management-Instrumente in kleinen und mittleren Unternehmen |
| Series Name | Jahrbuch der KMU-Forschung und -Praxis. In der Edition "Kleine und mittlere Unternehmen" |
| ISBN | 978-3-89936-793-5 |
| Number | 10.2009 |
| Place of Publication | Kiel |
| Publisher | Josef Eul |
| Page Range | 65 - 79 |
| Date | 2009 |
| Other Identification Number | merlin-id:905 |
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