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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Implementing the stakeholder view : learning process towards a changed stakeholder orientation
Organization Unit
Authors
  • Marc Maurer
  • Sybille Sachs
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Journal of Corporate Citizenship
Publisher Greenleaf Publishing
Geographical Reach international
ISSN 1470-5001
Volume 17
Page Range 93 - 107
Date 2005
Abstract Text The stakeholder view of the corporation holds that the capacity of a business enterprise is to generate long-term value, which depends on critical stakeholders. This paper proposes a learning framework to explain why and how firms adopt a broader respectively changed stakeholder orientation or why they do not. Therefore, insights gained by a former research project will be updated and extended (see Post et al. 2002b). Using concepts from organizational evolution, a dynamic three-stage frame-work will be developed in order to analysed the paths of a firm's stakeholder orientation in practice and over longer periods of time. Preliminary results from case studies of three large and complex firms are used to illustrate the development of propositions and show first empirical evidence that the framework works in identifying generic learning processes and longitudinally capturing the development of stakeholder management in practice
Free access at DOI
Digital Object Identifier 10.9774/GLEAF.4700.2005.sp.00011
Other Identification Number merlin-id:4053
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