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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | Network approaches to organization and communication: Comparison, extension, and empirical illustration |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | Academy of Management (AoM) Annual Meeting |
| Event Type | conference |
| Event Location | San Antonio, TX, USA |
| Event Start Date | August 12 - 2011 |
| Event End Date | August 16 - 2011 |
| Abstract Text | Over the last decades, various scholars have propagated a view of organization as essentially consisting of communication, which has frequently been referred to as “communication constitutes organization” (CCO). While this perspective has been greatly advanced in theoretical respects, its range of methodologies is still limited to the level of individual episodes of communication rather than organization in its entirety. In this paper, we present network analysis as an alternative for developing a suitable methodological approach. Based on a discussion of existing network approaches to organization and communication, we develop a new network approach that encompasses the fundamental assumptions of the CCO perspective. The proposed network approach places communication at the center of the analysis by turning the prevalent network perspective ‘inside out’, so that the vertices of the network represent communications and the edges represent individuals. We illustrate our methodological proposal with an empirical case study examining the dynamics of the organization as a communication network over time. |
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| Keywords | organization theory, organizational communication, communication constitutes organizations (CCO), methodology, network analysis |