Not logged in.
Quick Search - Contribution
Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Gender information and perceived quality: An experiment with professional soccer performance |
| Organization Unit | |
| Authors |
|
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
|
| Journal Title | Sport management review |
| Publisher | Taylor & Francis |
| Geographical Reach | international |
| ISSN | 1441-3523 |
| Volume | 27 |
| Number | 1 |
| Page Range | 45 - 66 |
| Date | 2024 |
| Abstract Text | Whether one looks at revenue, investment or coverage, men’s sports do better than women’s. Many assume that absolute differences in quality of athletic performance are the driving force. However, the existence of stereotypes should alert us to another possibility: gender information might influence perceived quality. We perform an experiment in which 613 participants viewed clips of elite female and male soccer players. In the control group, participants evaluated unmodified videos where the gender of the players is clear to see. In the treatment group, participants evaluated the same videos but with gender obscured by blurring. Using a regression analysis, we find that participants rate men’s videos higher – but only when they know they are watching men. When blurring obscures the gender, ratings for female and male athletes do not differ. We discuss implications for research and the sports industry. |
| Free access at | DOI |
| Digital Object Identifier | 10.1080/14413523.2023.2233341 |
| Other Identification Number | merlin-id:23956 |
| PDF File |
Download from ZORA
|
| Export |
BibTeX
EP3 XML (ZORA)
|
| Keywords | Marketing, Management Science and Operations Research, Organizational Behavior and Human Resource Management, Strategy and Management, Tourism, Leisure and Hospitality Management, Business and International Management |