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Contribution Details
| Type | Conference or Workshop Paper |
| Scope | Discipline-based scholarship |
| Published in Proceedings | Yes |
| Title | Storytelling as a tool for knowledge transfer in the IT industry |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | 17th European Conference on Information Systems (ECIS 2009) |
| Event Type | conference |
| Event Location | Verona, Italy |
| Event Start Date | June 8 - 2009 |
| Event End Date | June 10 - 2009 |
| Abstract Text | As organizations increase their offshore software development efforts, they must develop new methods and models for handling the vast amount of knowledge involved in these projects. Successful knowledge management and transfer is considered key to the success of contemporary organizations. When transferring knowledge to other operating units of a multi national company, the overall goal is to successfully implement the knowledge sent to the receiver. Cultural differences however, can interfere with successful knowledge management intentions. This paper investigates storytelling as a tool to transfer knowledge between global corporate units. A case study on how this instrument is used to communicate knowledge between a German and an Indian IT company gives first insights into factors that influence implementation success. |
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| Other Identification Number | merlin-id:190 |
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