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Contribution Details
| Type | Master's Thesis |
| Scope | Discipline-based scholarship |
| Title | Further development of the prototype of a serious game, with the learning objective to sensitize retail Asset Managers for a longterm, best-in-class investment way of thinking |
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| Institution | University of Zurich |
| Faculty | Faculty of Business, Economics and Informatics |
| Number of Pages | 56 |
| Date | 2019 |
| Zusammenfassung | This thesis aims to refine and further develop the prototype of the “Sustainable Finance Serious Game” into a quantitatively tested, Alpha-stage serious game (Boehm (1996)). The game´s learning objective is to sensitize retail Asset Managers for a long-term, best-in-class investment way of thinking. The first prototype of the Sustainable Finance Serious Game was developed at the University of Zurich, during the seminar “Serious Games: Experiencing Behavioral Ethics and Sustainable Banking“ and represents an effort to help achieving the Sustainable Development Goals, by sensitizing investment professionals for sustainable financial products. Chapter one of this thesis aims to get the reader accustomed to the concept of serious games. The term serious game is defined, and the Sustainable Finance Serious Game is classified, using the G/P/S model by Djaouti, Alvarez and Jessel (2011). This part is followed by a short sub-chapter, which discusses the effectiveness of serious games as a learning tool, using both qualitative and empirical literature. Subsequently, it is explained what the Sustainable Finance Serious Game tries to teach its players and what assumptions are made in the process. Then, the game itself and its inner workings are presented in detail. This section includes a description of the game´s overall workings, mechanisms, systems, remaining technical issues and plot. Finally, the past, current and planned future development process of the Sustainable Finance Serious Game is displayed. Chapter two evaluates the level of quality of the Sustainable Finance Serious Game in a qualitative manner and therefore ensures that said serious game is ready to be quantitively tested. The qualitative testing process uses the assessment framework for serious games, presented by Gunter, Kenny and Vick (2006), which is in turn built upon Gagne’s Events of Instruction (Gagne (1985)) and Keller’s ARCS Model (Keller (1983)). The results are very satisfactory, which implies that the Sustainable Finance Serious Game is ready to be quantitively tested. Chapter three explains the process used for the quantitative testing, presents the results found and then discusses their meaning, validity and implications for future research. The quantitative testing process is based on the framework presented by Olsen Procci and Bowers (2011) and is constructed as a two-step process, which consists of a pre-test run, with four participants and an additional effective testing, with 15 participants. This complementary approach ensures that the current level of quality of the Sustainable Finance Serious Game is accurately determined. Unfortunately, the results obtained indicate that the Sustainable Finance Serious Game in its current state, is merely able to spread awareness for sustainable products but lacks the ability to educate its players about their benefits and thus, fails to motivate them to actively recommend said products to their clients. Nevertheless, this thesis manages to provide quantitative and qualitative results that can be used as a benchmark for future research. In addition, this thesis accomplished to transform the Sustainable Finance Serious Game prototype, into a quantitatively tested Alpha version (Krebs et al (2013)). |
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