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Contribution Details
| Type | Book Chapter |
| Scope | Discipline-based scholarship |
| Title | Über interaktive Lernprozesse zum Markterfolg |
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| Item Subtype | Original Work |
| Refereed | No |
| Status | Published in final form |
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| Booktitle | Innovationskultur: von der Wissenschaft zum Produkt |
| Series Name | Forum für Universität und Gesellschaft, Universität Bern |
| ISBN | 978-3-7281-3025-9 |
| Place of Publication | Zürich |
| Publisher | vdf Hochschulverlag AG an der ETH Zürich |
| Page Range | 33 - 48 |
| Date | 2008 |
| Official URL | http://www.vdf.ethz.ch/ |
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