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Contribution Details

Type	Bachelor's Thesis
Scope	Discipline-based scholarship
Title	Customer Insights Management im Rahmen von Customer Relationship Management
Organization Unit	Department of Business Administration (Egon Franck) Marketing (Martin Natter)
Authors	Vanessa Theiss
Supervisors	Ruedi Ergenzinger
Language	German
Institution	University of Zurich
Faculty	Faculty of Business, Economics and Informatics
Date	2019
Export	BibTeX