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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title The relationship between risk attitudes and heuristics in search tasks: A laboratory experiment
Organization Unit
Authors
  • D Schunk
  • J Winter
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Journal of Economic Behavior & Organization
Publisher Elsevier
Geographical Reach international
ISSN 0167-2681
Volume 71
Number 2
Page Range 347 - 360
Date 2009
Abstract Text Experimental studies of search behavior suggest that individuals stop searching earlier than the optimal, risk-neutral stopping rule predicts. Two different classes of decision rules could generate this behavior: rules that are optimal conditional on utility functions departing from risk neutrality, or heuristics derived from limited cognitive processing capacities and satisficing. To discriminate between these possibilities, we conduct an experiment that consists of a search task as well as a lottery task designed to elicit utility functions. We find that search heuristics are not related to measures of risk aversion, but to measures of loss aversion.
Digital Object Identifier 10.1016/j.jebo.2008.12.010
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