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| Type | Master's Thesis |
| Scope | Discipline-based scholarship |
| Title | Pricing models for services: Theoretical considerations and practical insights from legal advisory and recruiting providers |
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| Institution | University of Zurich |
| Faculty | Faculty of Business, Economics and Informatics |
| Number of Pages | 34 |
| Date | 2017 |
| Abstract Text | Services have undoubtedly increased their relative importance and become a corner stone for the Swiss economy. The value added of services is however often inadequately represented in the pricing strategy of the supplier. Scholarly journals have intensively reported on broad service pricing models, however noticeably few papers have looked at a single service segment. This paper takes a qualitative approach, using interviews, to compare theory with practice found in the legal advisory and recruiting service industries and formulate testable hypothesis for following quantitative analysis. A wide gulf of discrepancies between theoretically sound and practically used pricing models is observable. |
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