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Contribution Details
| Type | Dissertation |
| Scope | Discipline-based scholarship |
| Title | Die Stadt als Marke. Eine qualitativ-empirische Untersuchung zur identitätsorientierten Markenpolitik von Städten |
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| Institution | University of Zurich |
| Faculty | Faculty of Economics, Business Administration and Information Technology |
| Number of Pages | 268 |
| ISBN | 978-3-8322-7422-1 |
| Date | 2008 |
| Official URL | http://www.shaker.de/de/content/catalogue/index.asp?lang=de&ID=8&ISBN=978-3-8322-7422-1 |
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| Other Identification Number | merlin-id:1028 |
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