@inbook{publication-910,
	address={New York},
	author={Dholakia, Utpal M and Algesheimer, René},
	booktitle={Wiley International Encyclopedia of Marketing: Consumer Behaviour},
	doi={10.1002/9781444316568.wiem03050},
	editor={Bagozzi, Richard P and Ruvio, Ayalla},
	isbn={978-1-405-16178-7},
	number=3,
	publisher={John Wiley & Sons},
	series={Wiley International Encyclopedia of Marketing},
	title={Brand Community},
	year=2010,
}