@unpublished{publication-8852, author={Schoeneborn, Dennis and Dobusch, Leonhard}, doi={10.2139/ssrn.2283155}, institution={University of Zurich}, issn={2296-0422}, number=335, pages=43, series={UZH Business Working Paper}, title={Lessons in Fluidity: Anonymous and the Communicative Formation of Organizational Identity}, year=2013, }