@article{publication-883, author={Kaiser, U and Song, M}, doi={10.1016/j.ijindorg.2008.09.003}, issn={0167-7187}, journal={International Journal of Industrial Organization}, number=2, pages={292-301}, publisher={Elsevier}, title={Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets}, volume=27, year=2009, }