@article{publication-872, author={Benz, M A and Brandes, L and Franck, E}, doi={10.1111/j.1465-7287.2008.00127.x}, issn={1074-3529}, journal={Contemporary Economic Policy}, number=2, pages={216-235}, publisher={Wiley-Blackwell}, title={Do Soccer Associations Really Spend on a Good Thing? Empirical Evidence on Heterogeneity in the Consumer Response to Match Uncertainty of Outcome}, volume=27, year=2009, }