@article{publication-821,
	author={Dholakia, Utpal M and Blazevic, Vera and Wiertz, Caroline and Algesheimer, René},
	doi={10.1177/1094670509338618},
	issn={1094-6705},
	journal={Journal of Service Research},
	number=2,
	pages={208-226},
	publisher={Sage Publications},
	title={Communal Service Delivery: How Customers Benefit from Participation in Firm-hosted Virtual P3 Communities.},
	volume=12,
	year=2009,
}